By Andrea Sartori – Global Head of Sport, KPMG
I am delighted to present our latest “Regional Golf Market Snapshot” for Central & Eastern Europe (CEE), which provides an overview of the current supply and demand trends across these countries, offers a glance into several markets, and lends a future outlook to the game in the region. In an earlier study, golf’s leading architects consider CEE a “growth hot-spot,” especially in the context of stabilisation for the game in Europe.
Our latest research initiative demonstrated that the CEE golf market is a relatively young and growing one in terms of numbers of golfers and golf courses in contrast to the broader European golf market. In CEE, every year since 1991, the region has experienced positive numbers in both supply and demand. Overall, the general trend is growth.
In this latest publication, we dive into three different types of CEE golf markets: the golf stronghold (Czech Republic), an emerging sea-side destination (Bulgaria) and Europe’s untapped potential (Albania). Having provided a look into development trends in these respective markets, we can only reaffirm our contention that, indeed, golf is being recognized as an emerging sport and remains an attractive extra feature within resorts or residential communities. In terms of development, CEE is growing while other established European markets are rather stagnant.